The notion of tapping into crowds as a means of improving creative activity has become, dare I say it, “all the rage.” Reviews of restaurants are crowd-sourced by Yelp, Zagat and others. The Wikipedia model crowd-sources knowledge collation. There is Kickstarter, that crowd-sources, well, crowd approval and with it funding for new products. There are various attempts to crowd-source scienceincluding the game, … Continue reading Crowdsourcing design
Sometimes I wonder whether XKCD is just better at commentary than all of us. Today’s cartoon demonstrates a great understanding of equilibrium combined with a real issue with regard to consumer incentives. It raises the puzzle that if you like, say, a hotel you have an interest in not saying so because that either reduces … Continue reading Is there a bias to user reviews/ratings?
Back in 2000, Stephen King tried something new in selling a novel, The Plant. He decided to offer it exclusively online — in digital format — knowing that there was effectively no protection against copying. Of course, King was well aware that selfishness may be against him and so decided to offer his book in installments. … Continue reading Pay what you want experiments: From Stephen King to Kickstarter