Recently, the domestic record-keeping rise rapidly, in the industry caused quite a stir. The base paper price rise since may last year, two months in December and January, base paper prices rallied for four or five times, up 1000 yuan per ton, up over 50%, base paper this year will increase by 300 yuan per ton. Between September 2009 and March 2010, the main raw material of corrugated carton kraft paper board, renewable kraft paper board and corrugated core paper prices, up 27.3%, 27.3% and 27.3% respectively.

Record-keeping, carton packaging industry deeply influence. Base paper is the main raw materials, production of corrugated carton paper enterprises paper costs about 70% of the cost of paper, the base paper prices will inevitably increase the enterprise cost pressure. Packaging enterprises mostly processing enterprises, purchasing cardboard boxes, processed into carton etc for the use of production enterprises. Because the product technology content is low, competition is intense, basically do not have bargaining power, downstream manufacturers are reluctant to share the raw material price increases. So the upstream enterprise each price increase, packaging enterprise is often of sacrifice their own profits, record-keeping disorderly rise certainly is a big blow for packaging industry, to a considerable extent affected their viability and competitiveness.

This "deep investigation" we will focus on record-keeping rise phenomenon, the industry analysis of the multi-level reason, as well as the effect on the carton packaging industry, and discusses the related countermeasures.

1, the domestic market demand is warming determinants of any product price first market supply and demand, and the second is the cost driver. In the aspect of market supply and demand, the domestic economy continued improvement drive the boom of the papermaking industry, papermaking industry growth of investment in fixed assets has long maintained a fast growth, rising demand and investment speed for papermaking enterprise to expand the scale of production, demand for raw materials to rise rapidly. As the domestic papermaking enterprises low-cost wood pulp raw materials, such as digestion, enterprises gradually increase in the cost of raw materials, profitable growth is slowing, but for the international pulp and waste paper raw materials, such as demand continues to increase. Upstream demand pull up as one of the main raw material of the wood pulp market. Therefore, the situation of domestic record-keeping market in short supply in the financial crisis has formed the record-keeping upward trend.

2, sustained higher raw material costs at home and abroad and paper making industry in China has been taking straw as the main raw material, now gradually turned to give priority to with wood pulp and waste paper pulp. Due to the cost of wood pulp and waste paper generally accounted for more than 60% of the cost of production, so the raw material price fluctuations had a great influence on the papermaking enterprise profitability. At present our country enterprise production need wood pulp and waste paper around 60% and 60% respectively from the entrance, wood pulp and waste paper in the international market prices rose sharply, is considered by the industry as an important factor pushing paper products prices rise.

And the other main raw material, the price of imported waste paper also rose sharply. 11 American waste paper, for example, when its lowest price is $80 / ton, has now risen to $180 / ton. The personage inside course of study analysis, due to large domestic demand, imports of waste paper prices are high, thus affecting record-keeping.

3, driven by exports increase straining supplies, record-keeping rising exports increase also directly affect the record-keeping materials market. At present, the domestic export rapid rebound, and so did the paper indirect export. In 2008 and the first half of 2009 as the global financial crisis, base paper exports, domestic base paper prices remained stable. Recent export base paper recovery, increase exports, exports of 800000 tons base paper in recent months, domestic base paper supplies, drive the record-keeping.

4, national energy conservation and emissions reduction policy restricted capacity as high pollution industry, paper industry is affected by the policy of energy conservation and emissions reduction is larger, which to a certain extent, restrict the industry's capacity; The international raw material prices rising, the impetus of high prices of paper products, another important reason. Paper prices higher, for pulp and paper industry, is expected to digest the cost pressure, improve gross profit margins, but for downstream paper industry, the rising cost of means.

In 2009 as the effective implementation of the various economic macro-control policies, domestic printing and publishing industry starts gradually restored, coated paper market gradually warmer, the market price gradually pick up. Into 2010 years later, as a result of international bulk raw material (wood pulp, oil, coal, latex) prices are rising, the domestic each big paper factory production cost under the high pressure, successively increases.

5, paper prices cannot be ruled out human factors for papermaking enterprises supply exceeds demand in the second half of 2008, stop production, base paper prices tumbling, inventory backlog, in a state of no profits, losses. Due to the slump in paper, carton enterprise a large number of procurement, paper stock basically solved, plus the base paper exports recovered, market supply be nervous, so the opportunity to rise in price, and increase profits. , they argue, record-keeping rose is acceptable, appropriate is necessary, but at the moment to rise too high, too often, two or three months rose four or five times, increase the average in 600 yuan/ton to 700 yuan/ton, close to 30% of the original, basically back to jump in the first half of 2008.